What stage are you at?
|
Common problems
|
How can PTV help?
|
|
Concept |
Don't know or focus on customer needs, just on "what would be
cool" |
Critique by from the customer's perspective.
PTV can show you how to identify the
problems the product solves.
|
|
Market Identification |
Lack of focus on a single customer type or group |
Know your customer, ignore others.
PTV can show you how to break a market
into segments.
|
|
Competition Analysis |
Miss out on imperfect and potential competitors |
Imagine who will enter the market & how you'll cope.
PTV will analyze the future structure of
the market.
|
|
Production Plan |
No room for error; unrealistic expectations |
Get buy-in from people who have produced something similar.
PTV can apply a rigourous, outside
perspective to your plans.
|
|
Business Plan |
Too much focus on the product, as opposed to solving a
customer need |
PTV will ensure that your message conveys why
people will pay for your product.
|
|
Business Development |
Trying to do everything yourself |
Find partners who can complement your core business.
PTV will refine your pitch and strategy to
approach an institution.
|
|
Fundraising |
Not enough focus on investor exit |
Put yourself in a venture capitalist's shoes.
PTV will show you how VCs think and guide
you through the process.
|
|
Plan Implementation |
Cash shortages |
Tight, conservative cash strategies.
PTV principals sit on boards to assist in
human resource strategies, including control systems.
|
|
Ramp up operations |
Not recognizing when you should fund your own growth, or why
a VC should come on board |
Don't raise money when you can fund growth internally.
PTV principals can provide insight into
strategic decisions on expansion.
|
