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 PTV

 INVESTING

     ::To qualify...
     
   

 PTV

 PLANNING

     ::New Markets
     ::Bus. Plans
     ::Price audit
     ::Stakeholders
     
   

 PTV

 FINANCING

     ::Venture Cap
     ::Valuation
     ::Gov't Grants
     
   

 PTV

 MESSAGING

     ::Institutions
     ::Government
     

 

 

 

 

Develop an Institutional Approach Strategy.

The fastest way to turn your small firm into a big firm is with that one anchor client.

But how to position yourself?  You only get one chance for a first impression.  When you go for that one big interview, be sure your message is right.  A small investment today will yield your biggest client tomorrow.

And have you asked yourself...

  • Are you talking to the key decision-maker?

  • What is his or her interest within the company?

  • What is the company's interest in your product?

  • Will your product be defensible to the company's shareholders?

  • Do you look professional enough to win the contract?

  • Are you the best in your field?

PTV's principals have worked near the top of large corporations, and know how they make their decisions.  

PTV can give you that outside perspective, and can be ruthless as you devise your pitch and strategy.

Deliverable communications collateral includes:

 
  • a report outlining the strategic synergies with your target institution, and strategic divergences

  • a strategy, with a timeline, for approaching the institution

  • introductory letters drawing attention to aspects of your company most attractive to the target institution

  • fact sheets

  • pre-interview training

  • a proposal for the institution

 

Benefit: a huge new "anchor" client.

Value of an Institutional Approach Strategy: $1,000-$6,000.

 

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