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What if your prices are too low?  Do a Price Performance Audit!

Most small businesses price too low.

This is a gift to customers.  Are you giving away free cash?

In one case, a retail business raised its prices over 50% with no loss in volume.  Could this be you?

PTV determines optimal pricing levels using the principle of value-based pricing: if you add a lot of value to a customer, you should charge a high price - no matter what your costs are!

PTV will show you how to do it.

Deliverables include:

 

Useful, plain-language solutions including:

  • a summary of available pricing data

  • a discussion of price elasticity (if the price rises, do you sell less?)

  • an assessment of the likely market reaction to a price increase

  • a target range of optimal prices

A PowerPoint presentation including:

  • graphical representation of the critical factors in pricing in your market

 

Benefit: increased revenues.

Value of a Price Performance Audit: $2,000-$5,000

 

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